Apple Virtual Reality is the next realm being embarked by the tech giant.
Apple Inc. confirmed the acquisition of Flyby Media on Friday afternoon, gaining technology that claims to connect the physical and virtual worlds as part of an apparent move to focus on virtual or a form of augmented reality.
Another sign of a future world where Apple Virtual Reality dominates the space arrived Friday in the form of a report published late Friday by the Financial Times stating the company is assembling a secret team focused on technology and may be developing a headset to compete with the likes of Facebook Inc.’s Oculus Rift.
Apple’s purchase of Flyby Media is seen as a move by the company to migrate into the virtual reality space. Flyby’s technology helps mobile devices scan, see and identify objects in the physical world, according to the company’s profile on Crunchbase. While Flyby’s website has since been taken down, its description on Crunchbase refers to it as a provider of “next-generation consumer mobile social applications that connect the physical world with digital content.”
The cached version of their website says the startup was
“founded with the mission to create powerful new technologies to connect the physical and digital worlds.”
Apple wouldn’t comment on the report in the Financial Times, which cites sources close to the matter. A spokesman provided MarketWatch with a generic statement Apple uses when it acquires a company, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans”
Flyby’s website also said that the startup was looking for “great strategic partners” in 2015, which obviously led to Apple knocking on its door to get a foot in the new tech space with a potential Apple Virtual Reality team.
The site continues, “At the core of our company is a spatial perception platform (V-Fusion) that provides mobile devices with a human-scale understanding of real world environments, enabling them to see, understand, and navigate the physical world.”
Several analysts and researchers have discussed the importance of virtual reality for companies like Apple amid the saturation of the smartphone market, and Facebook CEO Mark Zuckerberg has long called virtual reality the next medium for communication.