Elon Musk doubles down on Teslaquila April Fools’ joke with Instagram pic

Elon Musk's April Fools' joke rubbed some investors the wrong way


CEO Elon Musk drew criticism this earlier week for joking about concerns surrounding the company in an April Fools’ Day Twitter thread.

The thread was written as a fake news story about Tesla going bankrupt, including a reference to Musk being “passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles.”

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On Wednesday, Musk doubled down on that joke with an Instagram photo of a tequila bottle with a “Teslaquila” label bearing Tesla’s logo. Musk didn’t include a caption with the photo, but when a Twitter user told Musk to “sell the tequila,” he replied “Oh, it’s on …”

Tesla didn’t immediately confirm whether the photo was an extension of Musk’s April Fools’ joke or a hint toward future, Tesla-branded merchandise.

A post shared by Elon Musk (@elonmusk) on

Musk has used branded merchandise to raise money and draw attention toward his tunnel-boring business, The Boring Company in the past, with which he intends to construct underground tunnel networks that could be used for his proposed Loop and Hyperloop high-speed transit systems.

Last year, Musk raised $1 million and drew media attention for selling 50,000 branded hats, and earlier this year, he raised $10 million by selling 20,000 branded flamethrowers. Last week, Musk said the Boring Company would sell interlocking, Lego-style bricks made from rock and soil displaced by the company’s tunnel-digging machines.


Would you drink “Teslaquila”?

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Digital Hype Staff
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Elon Musk doubles down on Teslaquila April Fools’ joke with Instagram pic

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