It’s called Volvo Lifepaint, and it’s awesome!
Volvo Lifepaint comes from the big daddy of road safety, Volvo Cars. It’s a colorless spray that can adhere to almost anything but has unique reflective properties. Once it’s hit by headlights it lights up like magic. The invention has the potential to prevent thousands of injuries and deaths while looking like a bad-ass science fiction invention.
Volvo intended it to be used on a vehicle that we have all owned at one point or another and has almost no protection – the bicycle, but you can coat almost anything with it.